Friday, August 28, 2009

marketing



label reads:

I am so pure I make a wordly-worn out cliché like "pure" seem new again. So pristine, I could have only survived twelve hundred meters above the rest of the world. So removed, the only things I've been in contact before you are sun, wind, earth, and snow. I am one of the purest things you've laid your hands on. I hope you're thirsty.

Plus, it's called "Himalayan." Genius, really. Who wouldn't want to put this to their lips after reading that? Also worth mentioning is that this bottled water is distributed by India's largest business group and multinational company, Tata.

1 comment:

  1. "the only things I've been in contact before you are sun, wind, earth, and snow"
    and petroleum, and machinery, and underpaid humans. pristine and untouched until i was put into a plastic bottle and sold.

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