string fever | photos + commentary.

marketing II

It turns out that Tata's Himalayan brand water has many cutesy little paragraphs on its 1 L bottles, not just the one I posted last month.

"I look back on life - it's funny how things turn out. you, the creator of beeping sirens and honking cars, yearn for the solitude of the mountains. You, a connoisseur of fast food, now gaze at water that took years to gather natural minerals as it trickled down the Himalayas to within your reach. And I, some of the purest water in the world, stand here, trapped in a bottle.

Come, enjoy the irony."

[eye roll],

shelley